Pallas Athena is the visual communication research and design practice of Sara Duell.

I explore feminist theory, educational material, and norm-creative strategies through
design and writing. 

It Was Over When You Said What is an anthology of break-up stories that was
published both as a risograph printed chapbook, and as a website. May 2017.

In the last year I’ve, among other things, designed a feminist anthology of break-ups, branded an herbal company in exchange for classes in herbalism, designed a deportation defense manual for Make the Road New York, and produced a series of zines teaching home-medicine making. I also published an op-ed in Design Observer about the racial and gendered implications of the Women’s March Logo and the future of progressive design.

A series of zines titled Urban Medicine Making with Aurora Prelević: informational guides for
how to make herbal remedies at home. August 2017

My goal for my work is inspired by bell hooks’ definition of resistance in Teaching to transgress*, and Adrienne Marie Brown’s call for social justice work to be transformative and pleasurable, as she describes in her book Emergent Strategy.** I want to investigate how I can use graphic design to create transformational, analytic and pleasurable spaces that address and engage with dominant, normative discourses and representations.

Power Plant Herbals is a ‘clinical herbalism company focused on
plant pharmacology and holistic nutrition’. December 2017

* “Resistance lies in self-conscious engagements with dominant, normative discourses and representations and the active creation of oppositional, analytic and cultural spaces.” bell hooks. Teaching to transgress: Education as the Practice of Freedom. New York: Routledge, 1994. p.22.

** “It has expanded for me over the years as I have come to believe that facts, guilt and shame are limited motivations for creating change, even though those are the primary forces we use in our organizing work. I suspect that to really transform our society, we will need to make justice one of the most pleasurable experiences we can have” Adrienne Marie Brown. Emergent Strategy. Chico, CA: AK Press, 2017. p. 33.

© Sara Duell, Pallas Athena LLC, 2018